Are you missing out on breakage?

If you are buying tickets through web portal or through hard ticket inventory you are missing out on breakage! Breakage of course occurs when you gift something out and the guest never goes to the attraction.

This number could represent $1,000’s of dollars to your company and you don’t even know it.

Let’s take a look at a couple of ways breakage can occur

When your sale exceeds gift costs
Company A  $20m in ticket sales $17.5m in cost $2.5m as a PROFIT $800k Breakage Increasing profit to $3.3	Company B $5m in ticket sales $4.4m in cost $600k as PROFIT $176k in breakage Increasing profit to $776k
When your Gifting Costs exceeds sales
Company A  $15m in ticket sales $16m in cost $1m as a LOSS $600k Breakage Reducing loss to $400k	Company B $4.7m in ticket sales $5m in cost $282k as a loss $188k in breakage Reducing loss to $94K

If you are using hard tickets or web portal tickets than you are handing out money with no way of tracking if your guests are attending.

Stop handing out $50 bills today and get started with Vouchers Snap POS!

Are you missing out on breakage for your attraction incentives?

Contact Us today to see how we can help increase your profits today!